Description
Learning Outcomes:
- Understand the types of people that attend trade shows
- Develop trade show goals, which are S.M.A.R.T. – Specific, Measurable, Achievable, Relevant and Time-bound.
- Know what your company does (products, marketing strategy, your customers) in order to work successfully in the trade show booth
- Realise the importance of good conversation from the opening lines of introduction to the closing of the conversation, hopefully with a potential sale.
- Develop a variety of introductions that could be used to engage potential customers at a trade show.
- Understand the importance of Pre-Promotion to the success of the trade show.
- Realise the importance of targeted promotional giveaways.
- Understand the importance of good booth behaviour including Active Listening, Body Language, and Questioning.
- Conduct prospecting activities at a trade show, including First Contact, Qualification, Determining Needs, and Closing the Deal
- Develop and conduct follow-up activities with leads, prospects, and qualified prospects after the trade show.
IMPORTANT:
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What do you get?
Accreditation: Nationally Recognised CPD Accredited Courses
Duration: 1 Hour each Module
Access: 24/7 Unlimited Accesses For 12 Months
Evidence: Learning & Certification Remain On The System Indefinitely
Support: Unlimited Dedicated Online Support
Exam & Assessment
Certificate: A CPD Accredited Certificate is Instantly Available Upon Completion
Certificate Cost: Free To Download Online as a PDF. High Quality Hard Copy Sent To Your Address For £5.99 (Optional)
Exam Type: Online Multiple Choice Assessment
Exam Included: Exam Is Included In The Price
Exam Retakes: Unlimited Retakes At No Extra Cost
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